Turn a credit pull into a booked appointment — before your competitors even know they shopped.
SoftPull Mailers fires the moment a soft credit pull hits. A G7-certified mailer lands at their door. A live US-based BDC agent picks up the phone. Two touches, same trigger, same day — and the entire territory is yours alone.
More car deals — from credit you already own and credit you don't.
Run them separately or together. Soft Pull Triggers bring you brand-new in-market shoppers the moment their credit moves. Credit Pipeline revives the customers already in your database. Both fulfilled with automated direct mail.
Soft Pull Triggers
Credit Pipeline
From credit trigger to booked appointment — in four steps.
No spreadsheets. No cold lists. No waiting for the customer to call you back. The whole sequence is automatic, on-brand, and FCRA-compliant from end to end.
Trigger Fires
Branded Mailer Prints
BDC Picks Up
Appointment Set
A real letter. A real response. Real appointments on the calendar.
Personalized greeting and dealership branding — your logo, your offer, your voice
Variable-data body — vehicle, payment, APR, and trade equity all customized per recipient
QR code + P.S. for digital response — bridges the mailer to your BDC and CRM
NCOA-verified addresses on every record — no wasted postage, no bad drops
Match-back reporting ties every appointment back to the mail piece that drove it
Six credit events that fire the whole sequence — automatically.
Every credit signal your prospect generates becomes a personalized mailer, a BDC call, and a tracked appointment. No list buying, no cold calls, no guessing.
Active Auto Credit Pull
FICO 480–549 (Sub-Prime Qualified)
FICO 550+ (Emerging Credit)
40%+ Equity Position
Rate Reduction Opportunity
Lease End (1–6 months)
Built for the dealers who are tired of shared leads and cold lists.
One platform. Exclusive territory. Real-time data. FCRA-compliant. Here's what makes SoftPull Mailers the unfair advantage.
Exclusive territories — one dealer per market.
Real-time speed
Automated, on-brand mailers
Compliant by design
Lower cost per deal
The combination of exclusive territory and bureau-direct triggers changed how we buy leads. We're not bidding against other dealers for the same shopper anymore — we just get the call.
General Manager, multi-rooftop dealer group · Northeast US · SoftPull Mailers client since 2025Questions dealers ask before they switch.
How fast does a trigger become a phone call?
When a qualifying soft pull or credit event hits the bureau feed, your CRM gets the lead within minutes. The mailer enters the print queue the same day, and the BDC call goes out within hours — not days. By the time a competitor hears about the shopper, your team is already on the phone.
What does "exclusive territory" actually mean?
One dealer per market. The triggers, leads, and mailers in your ZIP are yours — never shared, resold, or recycled. If two dealers in the same town signed up, we’d turn one away. Territory is awarded on a first-confirmed basis.
Is this FCRA compliant?
Yes. RMA Data Plus is a certified Full-End Service Provider for Equifax, Experian, and TransUnion. All prescreen data, mailer content, and BDC scripts are reviewed for compliance before activation. No soft pull affects the consumer’s credit score — and we never require an SSN or DOB.
What does the mailer look like — and is it really personalized?
It’s a full-color, variable-data printed letter on your letterhead. The greeting, vehicle, payment estimate, equity figure, and offer are all customized per recipient. The result feels personal because it is. We’ve included a sample on this page — scroll up to see it.
How quickly can my store start?
Most dealers are live within a few weeks. We confirm territory availability on the first call, set up your branding and mailer template, and start firing triggers — no long onboarding, no IT integration required. Exact timing depends on territory confirmation and your branding assets.
Can I track which appointments came from the mailer vs the BDC call?
Yes. Match-back reporting tracks both channels separately — mail-only responses (call-ins from customers who received the letter) and BDC-assisted responses (appointments booked by the agent, with or without the mailer). You’ll see exactly which touch drove which deal.
Get a territory check in 60 seconds.
(828) 771-6009
The next credit pull in your market is happening right now. Make sure it's yours.
Book a 30-minute call. We'll show you the mailer, the BDC scripts, the trigger volume in your ZIP, and the match-back reporting — before you commit to anything.
SoftPull Mailers is a product of RMA Data Plus, Inc. — a Full-End Service Provider for the national credit reporting agencies. G7 Master Printer certified. FCRA, NCOA, and CASS compliant. Veteran-owned.