Soft pull streaming triggers: reach in-market car buyers the moment their credit moves
What are soft pull streaming triggers?
Real-time — not a once-a-day list
How soft pull streaming triggers work
Set your buy box
We monitor in real time
A soft signal fires
Screened by soft inquiry
It streams to your CRM
A mailer drops automatically
Why dealers choose streaming triggers
Real-time, not overnight
Score-safe soft inquiry
Exclusive to your territory
Lead + mailer in one
Compliant by design
Your market, streamed to you alone
Streaming trigger questions, answered
What are soft pull streaming triggers?
Real-time alerts that fire the moment a consumer’s credit activity signals they’re shopping for a vehicle. Instead of a once-a-day list, in-market buyers stream to your dealership continuously — delivered as a CRM lead and an automated Firm Offer of Credit mail piece. Each one is screened with a soft inquiry, so it doesn’t affect the consumer’s credit score.
How is a streaming trigger different from a once-a-day trigger-lead list?
Timing. Most lead products hand you a batch — an overnight file or a fresh list every morning — so by the time you dial, other stores have the same name and the shopper has cooled off. Streaming triggers fire continuously, the instant the signal appears, and reach your CRM in minutes. You work the buyer while they’re still in-market.
Are soft pull streaming triggers the same as trigger leads?
No. Traditional trigger leads fire off someone else’s hard credit inquiry and are commonly shared or resold. Soft pull streaming triggers are marketing-based: the consumer is screened by a soft inquiry — no hard pull, no score impact — and contacted through a Firm Offer of Credit under the FCRA. You get the real-time timing of a trigger the compliant, exclusive way.
Does a streaming trigger affect the customer's credit score?
No. Soft inquiries don’t affect the consumer’s credit score, and they aren’t visible to lenders the way a hard inquiry is. That’s what lets you identify an in-market buyer and reach them early — without asking for a Social Security number or a signature up front, and without touching their score.
Are soft pull streaming triggers FCRA compliant?
Yes. Each consumer is contacted through a Firm Offer of Credit as permitted under the FCRA — the same prescreen framework used for credit-based marketing. You’re not buying a raw credit file; you’re reaching in-market buyers you’re prepared to extend a bona fide offer to, with the required consumer protections in place.
Are the triggers exclusive to my dealership?
Yes — streaming triggers are assigned by territory, so you’re not fighting the store down the road over the same name. Tell us your area and credit criteria and we’ll show you the volume available before you commit.