Automotive Soft Pull Leads: Pre-Qualified Car Buyers, Delivered to Your Dealership
What are automotive soft pull leads?
Credit-qualified buyers your team can actually work
Credit-qualified, not cold
No impact to their score
Callable and mailable
Exclusive to your store
FCRA-governed end to end
From credit signal to a buyer your BDC can call
You set the buy box
We soft-screen your market
Leads hit your CRM
Mail fires automatically
Your team works warm buyers
What you receive with every soft pull lead
Soft pull leads aren't traditional trigger leads
Exclusive territory — one dealer per market
Soft pull lead questions, answered
What are automotive soft pull leads?
In-market shoppers pre-screened against your credit criteria and delivered as a ready-to-work list. Because they’re screened by a soft inquiry, it doesn’t affect the customer’s score — so you’re calling and mailing credit-qualified buyers instead of cold prospects.
Does a soft pull hurt my customer's credit score?
No. Soft inquiries don’t affect the consumer’s credit score and aren’t visible to lenders the way a hard inquiry is — so you can qualify and mail early, without asking for an SSN or a signature up front.
What's the difference between soft pull leads and trigger leads?
Traditional trigger leads fire off someone else’s hard credit application and are increasingly restricted. Soft pull leads are marketing-based — a soft inquiry, contacted through a Firm Offer of Credit under the FCRA, with no hard inquiry and no score impact. You get the timing advantage, compliantly.
Are soft pull leads FCRA compliant?
Yes. Each name is delivered under a Firm Offer of Credit as permitted by the FCRA — the same prescreen framework lenders use. You’re not buying a raw credit file; you’re receiving consumers you’re prepared to make a bona fide offer to, with the required protections in place.
What information do I get with each lead?
Name and mailing address, a credit tier to route the buyer to the right program, auto tradeline and equity signals for trade conversations, and an in-market indicator. The same record powers CRM follow-up and a compliant mail piece.
Are the leads exclusive to my dealership?
Leads are assigned by territory, so you’re not competing with the store down the road over the same name. Tell us your area and criteria and we’ll show you the volume available before you commit.