Technology & Data
Automotive credit data, powered by RMA Data Plus
Soft Pull Mailers is the dealer-facing program. RMA Data Plus provides the underlying credit-data infrastructure. Together, you get a managed automotive program — not a pile of upstream components to assemble yourself.
RMA Data Plus is a Full-End Service Provider for the national credit reporting agencies — it supplies the credit data and prescreen infrastructure behind the program. Soft Pull Mailers packages that into a dealer product: the automotive strategy, the triggers and criteria, the mail, the CRM delivery, and the support. You bring the store; we run the program on top of RMA's data.
Who does what
Soft Pull Mailers
The dealer-facing program: automotive strategy, trigger criteria, campaign implementation, the mail piece, CRM delivery, and your day-to-day support.
RMA Data Plus
The data infrastructure: a Full-End Service Provider for the national credit bureaus, supplying the credit data, prescreen, and related fulfillment behind the program.
Your dealership
Receives a managed automotive program: you set the buy box and offer, work the leads, and hold exclusive territory — without assembling the upstream data pieces yourself.
To be clear about the relationship: Soft Pull Mailers is not a credit bureau and does not hold the bureau relationships itself — those belong to RMA Data Plus. We provide the dealer program and support; RMA provides the data and infrastructure. That transparency is the point: you always know who does what.
What you actually get as a dealer
The value of a managed program is that you don't assemble the pieces yourself.
One managed program
One automotive program — strategy, triggers, mail, and CRM delivery — with a single point of contact, instead of stitching together a data vendor, a printer, and a lead tool yourself.
Real bureau credit data
The program runs on prescreen data from the national credit reporting agencies through RMA Data Plus — genuine bureau infrastructure, not scraped lists or guesswork.
Compliance built into the mail
Every piece goes out as a Firm Offer of Credit on a soft inquiry that doesn't affect the consumer's score, with the required prescreen disclosures handled as part of the program.
FAQ
Common questions about the RMA relationship
Is Soft Pull Mailers a credit bureau?
No. Soft Pull Mailers is the dealer-facing program. The bureau relationships and credit-data infrastructure belong to RMA Data Plus, a Full-End Service Provider for the national credit reporting agencies.
What is a Full-End Service Provider?
It is an authorized provider that supplies credit data and prescreen fulfillment from the national credit bureaus. RMA Data Plus holds that role and provides the data layer behind the program.
Who do I work with day to day?
Soft Pull Mailers. We handle your automotive strategy, trigger criteria, the mail piece, CRM delivery, and support. RMA provides the data infrastructure behind the scenes.
Where does the credit data come from?
From the national credit reporting agencies, supplied through RMA Data Plus’s prescreen infrastructure — the same bureau data that underpins compliant Firm Offer of Credit programs.
A managed program, built on real infrastructure
Get a territory check and see what the program looks like for your store — the data, the mail, and the exclusive territory available in your market.
Check My Territory →📞 Call (828) 771-6009