How it works
How automotive soft pull triggers become dealer opportunities
Every step from a real-time credit signal to a booked appointment — automated, on-brand, and FCRA-compliant from end to end.
Check My Territory →Soft pull leads explained →
The eight steps, start to sold
1
A credit signal fires
A shopper's soft-pull or credit event hits the bureau feed, flagging fresh in-market activity.
2
Screened against your criteria
The record is evaluated against your approved credit tiers, geography, and vehicle rules.
3
A qualifying buyer is identified
Only records that clear your buy box move forward — no cold names, no guessing.
4
Delivered in your territory
The lead is routed to you in real time, exclusive to your store — never shared down the street.
5
A compliant mailer fires
A variable-data Firm Offer of Credit letter is generated on your brand and mailed automatically.
6
Your CRM gets the opportunity
The lead lands in your CRM or BDC queue so your team can reach the buyer while intent is fresh.
7
Your team works the lead
Call, mail, and book the appointment — a warm, credit-qualified buyer, not a cold prospect.
8
Results match back
Sales are matched back against campaign records, so you see cost per appointment and per sold.
Explore the program
Automotive Soft Pull Leads
Credit-qualified, in-market buyers delivered to your CRM — the core program.
Learn more →Soft Pull Streaming Triggers
Real-time trigger delivery the moment a shopper's credit signals intent.
Learn more →Credit Trigger Leads Explained
The honest difference between soft pull triggers and traditional trigger leads.
Learn more →Credit Mailers for Dealers
Automated, variable-data Firm Offer of Credit mail tied to every trigger.
Learn more →Built on a compliant framework
Soft pull leads are screened by a soft inquiry, which doesn't affect the consumer's credit score, and delivered under a Firm Offer of Credit as permitted by the FCRA. Soft Pull Mailers is a product of RMA Data Plus, Inc. This page is educational and is not legal advice.
See the process running in your market
Get a territory check in 60 seconds. We'll show you the volume available, the data you'd receive, and a sample mailer — before you commit to anything.
Check My Territory →📞 Call (828) 771-6009